Design
- Figma + Design tokens
- Editorial art direction
- Visual identity + brand systems
- Typography + grids
About
Anthony Profit, freelance since 2018.
Web design + code + SEO. One point of contact. Eight years turning invisible brands into sought-after ones.
- Availability
- Q4 2026
- Location
- Paris / Remote
- Reply within
- 48 working hrs
- Projects/year
- 8 max
Background
I started in a digital agency, where I watched too many projects ship broken because three teams (brand, dev, SEO) passed files around without ever talking. In 2018, I decided to do all three myself. Not to be a generalist — to remove the friction points between disciplines.
Since then, I work solo with a single goal: your brand should be found, understood, and preferred. Form (design), mechanics (code), and visibility (SEO) are three faces of the same problem. I handle them together because separating them costs the client more than it costs me.
I work with growing SMBs, technical B2B brands, and founders who take image seriously. I don't take « cosmetic redesign » jobs without rethinking SEO structure. I don't do engagements under 8 weeks. I have never used a Webflow template and I don't plan to start.
Stack
Three crafts,
aligned tools.
Code
- Astro, React, TypeScript
- Tailwind CSS v4
- GSAP + ScrollTrigger
- Headless CMS (Sanity, Storyblok)
- Vercel, Cloudflare
SEO
- Search Console + Ahrefs
- Technical audit + Core Web Vitals
- Schema.org + AI search readiness
- Content cluster + on-page
- GA4 + server-side tracking
Process
Five steps,
zero surprises.
- 01
Audit
One week to understand your market, your current site, your SEO signals and your real target. No quote without this step.
- 02
Strategy
Written brief: positioning, page hierarchy, target keywords, KPIs at 3/6/12 months. You sign off before a single line is drawn.
- 03
Design
High-fidelity Figma mockups. Fast Loom iterations. No low-fi wireframes that delay the decision.
- 04
Build
Astro + React, performance-first. Lighthouse ≥ 95, WCAG AA accessibility. All code is yours on delivery.
- 05
Ship & measure
Go live, Search Console wired, tracking validated. 30 days of follow-up included. Continuous optimisation optional (monthly retainer).
What I won't do
Six lines
I won't cross.
- 01 Recycled Webflow templates sold as bespoke.
- 02 Black-hat SEO, link farms, content scraping.
- 03 « Redesigns » without a prior audit.
- 04 Bloated sites that load in 4 seconds.
- 05 Fixed quotes without a written brief.
- 06 Long-term retainers without a trial phase.